Logo & Branding Project

Logo Design | Business Pop

Project Features

My Roles In The Project

  • Logo Design
  • Multiple versions
  • Abbreviated Branding Guide
  • Color Pallet and font treatments


Business Pop is a marketing growth tool for auto dealerships, focusing on conquest direct mail that generate new leads to dealers service centers. I designed several iterations of the logo and allowed the client to choose their favorite concept. We landed on this concept and I adapted it to multiple formats and color variations. I also created a brief branding guide outline colors and font treatments. The client was really happy with how the project turned out.

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